


Un Kilo de Ayuda
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Un Kilo de Ayuda
Year
2019
Sector
NGO
What we did
Rebranding, Ilustration
A new identity for pioneering Mexican charity Un Kilo de Ayuda, emphasizing the kilos of help for children in Mexico
Un Kilo de Ayuda (in English, A Kilo of Help) came into being in 1985 with the launch of a food aid programme. It soon began to focus its efforts on obtaining funds for food to help the most vulnerable children in Mexico, making early childhood development their raison d’être.
As the association evolved it not only helped children through nutrition and providing food but also undertook to help with early and full development. They took care to include physical and psycho-affective aspects as well as involving mothers, families and the community.
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