Rutopía

Rutopia, known as "the Airbnb of Mexican ecotourism" and recognized by the international Hult Award, connects rural communities in the country with travelers seeking authentic experiences. In parallel, these experiences create job opportunities for local people.

Giving new meaning to the way we venture deep into Mexico, Rutopia approached Ideograma to create a brand that would pave the way to change from an entrepreneurial project to an organization that transforms the way we travel.