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Grupo Expansión
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Grupo Expansión
Year
2010
Sector
Communication
What we did
To build a strategy that honoured its origins and enhanced its future as an omnichannel media, we worked with Grupo Expansión on a brand that celebrated and amplified its history.
When Grupo Expansión approached us, we faced a common challenge in the world of branding. The Group had the same name as the most well-known of their products, in this case, the prestigious Mexican business magazine Expansión. When they found themselves growing so much they faced the dilemma of finding a name that represented their business objectives without having to depend, as a brand, on their iconic product.
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