top of page
Gentera
Related projects
Gentera
Year
2013
Sector
Finance
What we did
Naming
Ideograma worked with Compartamos Bank to create the name and identity of the holding company, today known as Gentera, representing not only the corporate group but also the individual brands.
A holding was created for Compartamos Banco, its sister companies Yastás and Aterna, and the international operations in Peru and Guatemala. It needed a name and an identity as a united corporate group, but which also reflected the individual brands while, at the same time, capitalizing on the prestige and origins of Compartamos Bank.
Finalidades del tratamiento de datos personales
bottom of page