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FREL
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FREL
Year
2018
Sector
Real Estate
What we did
Corporate identity, verbal and visual narrative, developed for the most iconic real estate developer in Mexico, by Ideograma.
After six decades of keeping a low profile Grupo FREL, expert in residential, commercial, hotel and corporate developments, decided it was time for a change. It was the perfect moment to start talking about their prestigioustrack record and legacy, their talent for spotting the best sites for theirdevelopments, the changeover to a new generation in a family business and its move to corporatization, as well as their capacity for leading the sector in Mexico.
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