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Compartamos Banco
Related projects
Compartamos Banco
Year
2018
Sector
Finance
What we did
Rebranding, Ilustration
The microfinance banking brand featuring a school of fish has evolved to align with changing financial demands
The Mexican microfinance sector has developed considerably since Ideograma first created the identity of Compartamos Banco in 2007. Compartamos Banco continues to be the leader of the category, now recognized as one of the most beloved brands in the market, responsible for having broken paradigms in the sector, and identified as the "bank of fishes" with its dominant magenta color.
Finalidades del tratamiento de datos personales
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