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Cementos Fortaleza
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Cementos Fortaleza
Year
2012
Sector
Construction
What we did
Naming, Corporate Identity, Launch Campaign, Visual Language
A name and brand that pay tribute to the product and also to the builders and bricklayers who work tirelessly to build the future.
Fortaleza is the name of a brand of cement that launched into the Mexican cement industry in 2012 after seven decades without a new player. The challenge for us was to find out how to get through to the buyers of bags of cement, in other words, the builders and bricklayers who are used to buying the same brand for generations.
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