Casa Brugal
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Casa Brugal
Year
2018
Sector
Alcoholic beverages
What we did
Corporate Identity, Launch Campaign, Visual Language
With a new positioning statement & logo Casa Brugal is the leading producer of premium rums in the Caribbean, with a portfolio of major premium brands
A new corporate identity was needed once this leading producer of Dominican rum began to change its vision and business model.
For the Dominicans Brugal & Co is synonymous with “rum” and also the “Dominican Republic”. Capitalizing on 130 years of history and experience the company, together with its partner Edrington, has turned its star product - Ron Brugal - into a premium drink. At the same time, the company has incorporated into its portfolio a list of iconic premium international spirits
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