C+ deportivo

In 2009 Ideograma developed a disruptive identity for C+ in line with its innovative offer of urban clubs aimed at all family members who propose to “be more” by taking care of their health and improving their well-being. (C+ in Spanish sounds like “sé más” which, in English, means “be more”). A decade later, C+ decided to solve specific communication challenges: to clearly identify its offer with a last name for the brand, as well as differentiate itself from their competitors.