baz

This was an unprecedented project in the Mexican market. We became part of a paradigm shift in the way we use money, connect with others, buy and consume content.

The name was the first ingredient of the brand, created by our client, Grupo Salinas. "baz" is phonetically the same in Spanish as “vas”, from the verb "to go”, a call to action. In addition, "vas" is used in Mexico as an invitation, a push, synonymous with cheer up, dare, do it.